Allan Freed

“Talent, leadership and culture differentiate a firm’s performance today more than ever before.  These represent HR’s 3 key deliverables if they are to deliver long-term, sustainable competitive advantage.”

As the Principal Consultant in RBL’s European office Allan manages consulting and executive education programs delivered to our European clients.  Since joining RBL in 2008 he has worked with over 100 organizations based in the region on HR transformation, HR strategy development, HR executive education and leadership development projects.

In addition to his work in Europe, Allan has worked extensively in the Middle East, Asia, Australia and North America, helping HR leaders transform and quantify the value they create.  He has led major HR strategy development projects, spearheaded the design of RBL’s HR Academy concept and managed a large number of executive education programs across industry sectors.

“I love working with HR leaders to address some of the toughest questions their organizations face, explore insights that lead to innovative solutions, craft strategies to increase functional impact and then manage change to ensure value is delivered to where it matters most – the external stakeholders.”

Most recently Allan wrote the European chapter of the book Global HR Competencies.

Prior to joining RBL, Allan worked as a General Manager for a large fast moving consumable goods business.

Allan Freed can be contact at +44 7595 300754 or at